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Bachelor of Sports Management (Hons)
Overview
The Bachelor of Sports Management (Hons) is a 3-year undergraduate program that focuses on the study of sports management and the sports industry. The program is designed to provide students with a comprehensive understanding of the principles, practices, and strategies of sports management and to prepare them for a career in the sports industry.
Throughout the program, students will learn about:
- Sports marketing and promotion
- Sports event management
- Sports facilities management
- Sports sponsorship and revenue generation
- Sports media and public relations
- Sports law and regulations
- Sports finance and budgeting
- Sports analytics and data management
The program also includes opportunities for students to gain hands-on experience through internships, case studies, and group projects. This will provide students with practical skills in sports management and help them to develop the confidence and ability to succeed in the field.
Courses offered in the program may include:
- Introduction to Sports Management
- Sports Marketing and Promotion
- Sports Event Management
- Sports Facilities Management
- Sports Sponsorship and Revenue Generation
- Sports Media and Public Relations
- Sports Law and Regulations
- Sports Finance and Budgeting
- Sports Analytics and Data Management
The program may also offer electives that allow students to specialize in certain areas such as sports psychology, or sports sponsorship.
Overall, the Bachelor of Sports Management (Hons) program provides students with a solid foundation in the field of sports management and equips them with the knowledge and skills needed to succeed in the sports industry. Graduates of the program will be well-prepared to pursue careers in sports marketing and promotion, sports event management, sports facilities management, sports sponsorship and revenue generation, and other related fields.
Career Information
The following is an example of the internships and employment opportunities that have been reported by current students and recent graduates.
- Sports marketing and promotion manager
- Sports event coordinator or manager
- Sports facility manager
- Sports sponsorship and sales manager
- Sports public relations or media relations specialist
- Sports agent or player representative
- Sports analyst or statistician
- Sports journalist or broadcaster
- Sports league or team executive
- Sports merchandise or product manager
Course features:
Duration : 3 Years
Specialisation : Sports Management
Study Level : Bachelor Degree
Intakes: Jan / March / July / Sept
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